Mascot - MEXICO 1970

The Mexico 1970 mascot sticker features Juanito, the tournament’s cheerful symbol. Juanito is a young Mexican boy wearing a green football kit and a large sombrero. On the sombrero, the word “MÉXICO” is written in bold black letters. He has a big smile, wide eyes, and stands confidently with a football under one arm. His appearance is friendly, playful, and welcoming—reflecting the spirit of the host country. The colors of his outfit represent the Mexican flag: green, white, and red. He became one of the first official World Cup mascots in history. A beloved vintage figure that gave Mexico 70 a warm and festive identity.