# Panini’s digital tribute to FIFA World Cup Mexico 1970™ takes you up to the final

FIFA Collect and Panini return with a brand new edition of the Surprise pack drop, to celebrate the first-ever Panini World Cup edition from the Mexico FIFA World Cup 1970™ edition. This drop takes you right back to 1970 living again that spectacular edition. The FIFA World Cup 1970™ final took place in Mexico City at the legendary Estadio Azteca. Brazil beats Italy 4-1, claiming their third World Cup title and confirming their dominance in world football. 

The Surprise Pack is a pack format that mixes collectibles and rewards. Each surprise pack contains 3 random collectibles. In more than 10% of packs you will be able to find rewards like coupons and FIFA World Cup 26™ Rights to Buy bundled with FIFA Club World Cup 2025™ tickets airdropped. 

# Step into 1970 with the original Panini stickers that started it all. 

This exclusive digital collection brings together some of the most memorable stickers from Panini’s very first World Cup album. From Brazil’s World Cup victory to standout players—each digital sticker is taken directly from the original 1970 release. 

Celebrate football legends with the Best Defender, Golden Boot, Best Goalkeeper, and more. Relive the magic of the semifinalists, the Fair Play team, the host city, the mascot, and the national team badges of Brazil and Italy. 

These aren’t just collectibles—they’re a piece of football history. 

# Surprise - Panini Mexico 1970 - Reward Pool 

More than 10% of the surprise packs contain a coupon or a bundle. 

Each bundle includes: 

- 1x Right-to-Buy (RTB) to a FIFA World Cup 26™ match, up to Finals (1x RTB 2 tickets if the match is in the group stage or for the subsequent stages 1x RTB 1 ticket) 
- In addition, holders will receive an airdrop of 2x CAT2 tickets to a random FIFA Club World Cup 2025™ group stage match

Additional Rewards: 

- 1500x $19.99 coupons - Valid for 30 days, must be used in a single transaction 

Please note: The packs contain only RTBs for the FIFA World Cup 26™ , and the tickets for FIFA Club World Cup 2025™ will be received separately via an airdrop after opening the pack, as described above. 
RTBs are tradable on the FIFA Collect Marketplace, while FIFA Club World Cup tickets are not tradable but transferable once converted into a ticket. 
The actual tickets will be pushed into the FIFA tournament app following the conversion process, allowing holders to transfer them as far as in compliance with FIFA ticketing guidelines. 

Secure your packs, be part of history, discover your Panini Mexico 1970 pack and get ready for an unforgettable FIFA Club World Cup 25 ™ and FIFA World Cup 26™ experience! 

# Panini Mexico 1970 Challenge 

Take part in the Panini Mexico 1970 Challenge and get the chance to access an extraordinary reward.
To complete the challenge, collectors must gather all 14 digital collectibles from the Panini Mexico 1970 collection + 2 digital collectibles of any rarity from the Surprise – Panini Trophy Lift drop + 1 digital collectible of any rarity from the Surprise – Panini Legacy drop. 

The first 49 collectors to complete the Panini Mexico 1970 Challenge will be rewarded with a Pelè’s iconic digital card from the 1970 edition and the exclusive "Badge of Collection Completion".

Rewards are distributed on a first come, first served basis — so be quick, and make history yours. 

VIP Cards will be usable for this challenge but not to replace the collectibles from the previous drop. Given the absence of iconic collectibles needed for the challenge, Black cards will be usable to replace epic collectibles. 

Start the challenge [here](https://collect.fifa.com/challenges/panini-mexico-1970/level/1)

# Collector’s Responsability 

We remind all collectors to take responsibility for their decisions during this drop, as rewards are given on first come, first served. Before making any purchases, always check the availability of packs and rewards, as inventory is limited and can sell out quickly. 

# Terms & Conditions 

- When completing a collection on FIFA Collect, users will receive a random reward card, while supplies last.

- The Surprise Packs contain 3 collectible items. 10% of these collectibles are prizes, which may include Right to Buy (RTB) tickets for the FIFA World Cup 26™ bundled with tickets for the FIFA Club World Cup 2025™ and coupons. 

- Rewards: This Surprise Drop exclusively features Right To Buy 1 or 2 tickets (as detailed on the card) for the specified match of the FIFA World Cup 26™. In addition, this collectible will make the holder eligible for an airdrop of 2 tickets for a random FIFA World Cup™ 2026 match.  

- Please note that the RTB stock is limited, and rewards will be given on a first-come, first-served basis while supplies last. 

- The reward card grants the user the right to purchase two tickets for a specific FIFA World Cup 26™ game, as detailed on the card. 

- When the conversion time comes, holders of RTB cards will be notified by email and will need to burn their reward card in order to exercise their right. No action is needed until the email is received. 

- Burning the card does not provide free tickets; it only allows the right to purchase two tickets for the specified match at the list price. 

- The information you provide at the time of registration will be shared with our partners to perform the service, as also indicated in our privacy policy 

- At the time of registration or when purchasing a pack, users will be asked whether they wish to receive marketing communications regarding FIFA Collect products and services. Consent will be obtained through an unticked checkbox. If you have accepted to receive marketing communication you will receive them by the mail address you have provided us. 

- Users can withdraw their consent at any time by accessing their account settings or using the unsubscribe link included in every marketing email and communication. 

- Communications related to the management of reward cards, coupon expirations, RTB and regarding drops of the same nature as the one purchased and the challenges you have access to through the purchase of the drops are not considered marketing and may be sent to all users who have purchased a pack. 

- Tickets must be purchased within the provided time after burning the card, or the right will be forfeited. 

- All ticket purchases are final, and specific seating is not guaranteed. 

- Reward cards can be sold, but only the current holder at the time of burning can claim the right to purchase tickets. 

- Once a reward card is burned, it can no longer be transferred or traded. 

- Reward cards are limited and randomly distributed; there is no guarantee of receiving cards for specific matches. 

- FIFA Collect reserves the right to suspend or terminate the program at any time, which may void any unused cards. 

- Coupon codes can be only used in a single purchase and they are valid for 30 days. 

- By participating, users agree to these terms, which may change at FIFA’s sole discretion. 

- All tickets are subject to FIFA’s standard ticketing terms and conditions. 

- All reward card and collections are governed by the FIFA Collect Terms of Service.

You will be able to convert this collectible into the possibility of buying two tickets for the match mentioned on the card. Once the ticketing department announces the calendar and the key dates for ticket sales, you will receive an email from us with instructions. There is no action needed on your end until you receive the emails.<br/>
In the meantime, this collectible can be traded on the marketplace, the email will be sent to the holder of the collectible at that time.

Surprise - Panini Mexico 1970

Iconic

Collectible also valid as RTB for 2 tickets to M5 Boston

Collectible also valid as RTB for 2 tickets to M9 Philadelphia

Collectible also valid as RTB for 2 tickets to M10 Houston

Collectible also valid as RTB for 2 tickets to M18 Boston

Collectible also valid as RTB for 2 tickets to M19 Kansas City

Collectible also valid as RTB for 2 tickets to M23 Houston

Collectible also valid as RTB for 2 tickets to M30 Boston

Collectible also valid as RTB for 2 tickets to M35 Houston

Collectible also valid as RTB for 2 tickets to M45 Boston

Collectible also valid as RTB for 2 tickets to M47 Houston

Collectible also valid as RTB for 2 tickets to M55 Philadelphia

Collectible also valid as RTB for 2 tickets to M65 Houston

You will be able to convert this collectible into the possibility of buying one ticket for the match mentioned on the card. Once the ticketing department announces the calendar and the key dates for ticket sales, you will receive an email from us with instructions. There is no action needed on your end until you receive the emails.<br/>
In the meantime, this collectible can be traded on the marketplace, the email will be sent to the holder of the collectible at that time.

Collectible also valid as RTB for 1 ticket to M78 Dallas

Collectible also valid as RTB for 1 ticket to M81 San Francisco

Collectible also valid as RTB for 1 ticket to M86 Miami

Collectible also valid as RTB for 1 ticket to M88 Dallas

Collectible also valid as RTB for 1 ticket to M101 Dallas

Collectible also valid as RTB for 1 ticket to M102 Atlanta

Collectible also valid as RTB for 1 ticket to M103 Miami

Collectible also valid as RTB for 1 ticket to M104 New York

Each card comes with a $19.99 coupon that will be received via email upon pack opening. The coupon is valid for 30 days after receiving and cannot be traded. The coupon must be used in a single transaction.

Rare

Coupon $19.99

The 1970 World Cup sticker of Franz Beckenbauer captures the elegance of a football genius.
He is shown in West Germany’s white shirt with black trim, symbol of discipline and class.
Beckenbauer has a calm yet focused expression, with neatly combed hair and upright posture.
The background is simple, putting all attention on his composed, intelligent look.
Below the portrait, his name appears as “F. Beckenbauer”, with “R.F.A.” underneath.
The image reflects his role as a leader and tactician on the field.
In Mexico, he famously played with a dislocated shoulder against Italy.
A legendary sticker of “Der Kaiser” at the height of his early career.

Epic

Franz Beckenbauer - MEXICO 1970

Brazil’s 1970 team is considered one of the greatest in football history.
Coached by Mário Zagallo, they played with flair, speed, and perfect coordination.
Led by Pelé, the squad included stars like Jairzinho, Tostão, Rivellino, and Carlos Alberto.
They won all their matches, scoring 19 goals in 6 games.
In the final, they defeated Italy 4–1 with a stunning display of football.
Pelé became the first player to win three World Cups.
The team’s yellow shirts and joyful style captured the world’s imagination.
Brazil 1970 set the standard for beauty and excellence in the game.

Brazil - MEXICO 1970

The 1970 World Cup sticker of Gordon Banks shows England’s legendary goalkeeper in his prime.
He wears a plain green jersey, with a focused expression and tidy short haircut.
His serious look reflects calm authority and unmatched reflexes.
The background is light, bringing out the sharp details of his face.
His name is printed as “G. Banks”, and below it, “England” in bold capitals.
Banks was the hero of the “save of the century” against Pelé in this tournament.
A timeless sticker of one of football’s greatest goalkeepers.
A must for collectors of iconic World Cup moments.

Banks - MEXICO 1970

The 1970 World Cup sticker of Gerd Müller shows a rising goal machine in full form.
He is pictured in West Germany’s iconic white jersey with black trim and a round collar.
Müller has a determined look, short brown hair, and a compact, athletic build.
The background is plain, highlighting his strong facial features and presence.
Below the image, his name is written: “G. Müller”, with “R.F.A.” (West Germany) underneath.
His pose is direct and expression serious—reflecting his focused playing style.
In Mexico 70, he scored 10 goals and won the Golden Boot.
This sticker marks the peak of one of the greatest strikers in football history.

Muller - MEXICO 1970

The awarding ceremony of Brazil at the 1970 FIFA World Cup is a moment of football legend.
In the Azteca Stadium, Pelé receives the Jules Rimet trophy with a radiant smile.
His teammates surround him, raising their arms in joy and pride.
Captain Carlos Alberto lifts the cup high under the Mexican sun.
Brazil had just become the first team to win three World Cups.
Fans cheer wildly, and yellow jerseys fill the podium.
Pelé, crowned as king, hugs the trophy in an emotional image.
This scene marks the golden end of a perfect tournament.

Carlos Alberto - MEXICO 1970

Italy reached the 1970 World Cup final with a team built on discipline and resilience.
Coached by Ferruccio Valcareggi, the squad blended experience and tactical intelligence.
Key players included Giacinto Facchetti, Gigi Riva, Sandro Mazzola, and Dino Zoff.
They topped their group and defeated Mexico 4–1 in the quarter-finals.
In the semi-final, they won a legendary 4–3 match against West Germany after extra time.
It was one of the most iconic games in World Cup history.
Italy fell 4–1 to Brazil in the final but earned global respect.
That team laid the foundation for Italy’s modern football identity.

Common

Italy - MEXICO 1970

West Germany shines at the 1970 World Cup with power and precision. Coached by Helmut Schön, the team combines discipline and attacking flair. Franz Beckenbauer, Gerd Müller, and Sepp Maier are standout players. They top their group with wins over Morocco, Bulgaria, and Peru. Müller scores an impressive hat-trick against Bulgaria and ends with 10 goals. In the quarter-finals, they beat England 3–2 in a dramatic comeback. The semi-final against Italy becomes a classic, ending 4–3 after extra time. Germany finishes third after defeating Uruguay and leaves a lasting legacy.

Germany West - MEXICO 1970

Uruguay arrives at the 1970 World Cup with a rich footballing tradition. Coached by Juan Hohberg, the team relies on discipline and experience. Defender Atilio Ancheta and forward Luis Cubilla stand out as key players. They progress from the group stage after a crucial draw with Italy and a win over Israel. Uruguay finishes second in their group behind Italy. In the quarter-finals, they beat the Soviet Union 1–0 after extra time. They fall 3–1 to Brazil in the semi-finals but show great spirit. Uruguay ends fourth after losing to West Germany, confirming their strong tournament.

Uruguay - MEXICO 1970

Peru shines in the 1970 World Cup with a strong comeback story. Coached by the legendary Didi, the team plays with flair and creativity. Star players like Teófilo Cubillas and Héctor Chumpitaz lead the squad. They advance from the group stage after thrilling wins over Bulgaria and Morocco. Peru finishes second in their group, behind West Germany. Cubillas scores three goals, becoming a national hero. In the quarter-finals, they lose 4–2 to eventual champions Brazil. Peru earns global respect and leaves a lasting impression.

Peru' - MEXICO 1970

The 1970 World Cup sticker of Teófilo Cubillas captures a young star on the rise. He appears in Peru’s classic red and white diagonal sash jersey, a symbol of national pride. Cubillas has a focused and confident expression, with neatly styled dark hair. The background is usually neutral or pale, making the player stand out clearly. Below the portrait, his name is printed simply: “Cubillas” along with “Perú” in capital letters. His pose is straightforward, reflecting the clean and minimal Panini sticker style of the era. This was his first World Cup, where he scored 5 goals and became a global revelation. A must-have sticker that marks the beginning of a Peruvian football legend.

Cubilas - MEXICO 1970

The Mexico 1970 mascot sticker features Juanito, the tournament’s cheerful symbol. Juanito is a young Mexican boy wearing a green football kit and a large sombrero. On the sombrero, the word “MÉXICO” is written in bold black letters. He has a big smile, wide eyes, and stands confidently with a football under one arm. His appearance is friendly, playful, and welcoming—reflecting the spirit of the host country. The colors of his outfit represent the Mexican flag: green, white, and red. He became one of the first official World Cup mascots in history. A beloved vintage figure that gave Mexico 70 a warm and festive identity.

Mascot - MEXICO 1970

The 1970 Brazil federation badge sticker reflects the golden era of Brazilian football. It shows a classic yellow shield with a green border and the "CBD" initials—Confederação Brasileira de Desportos. At the center, a blue globe with a white cross symbolizes Brazil’s global presence. Above the crest, no stars appear yet, as the third title is won that year. The vintage design is clean, elegant, and filled with history. It matches the iconic yellow and green jersey of Pelé’s legendary team. This emblem captures the spirit of Brazil’s rise to football dominance. A historic and essential piece in any 1970 World Cup sticker album.

Brazil team badge - MEXICO 1970

The 1970 FIGC logo is a vintage circular emblem rich in symbolism. At the center lies a white diamond with a classic brown football in gold tones. To the left and right of the ball are green and red triangles, forming a stylized Italian flag. The letters F, I, G, and C are placed in each corner of the diamond, standing for Federazione Italiana Giuoco Calcio. The diamond is framed within a square and set against a light blue circular background. A golden ring outlines the badge, giving it an official and elegant appearance. Below the crest, the word ITALIA is printed in bold black capitals. This emblem reflects both national identity and football heritage with a distinct 1970s design.

Italy team badge - MEXICO 1970

Mexico hosts the 1970 World Cup and impresses with vibrant play and passionate support. Led by coach Raúl Cárdenas, the team showcases a mix of skill and determination. Goalkeeper Ignacio Calderón and striker Enrique Borja are key figures. Mexico reaches the quarter-finals for the first time in its history. They finish second in their group behind the Soviet Union. A 1–0 win over Belgium stands out in the group stage. In the quarter-final, they fall 4–1 to a strong Italian side. Their performance marks a turning point in Mexican football.

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