How FIFA Collect Redefined World Cup Access via Right-to-Buy
The FIFA World Cup 2026™ marked a revolution in digital collecting and match access with FIFA Collect’s invention of the Right-to-Buy.
More than 100,000 fans have gained stadium access at the FIFA World Cup 2026™ using a Right-to-Buy, having secured exclusive access months in advance and under highly competitive primary-market pricing conditions.
What Is a Right to-Buy?
A Right-to-Buy is a digital collectible linked to an official FIFA ticket allocation that entitles its holder to purchase a ticket for a designated FIFA competition match during a dedicated conversion window.
Why Right-to-Buys Are a Game Changer
The Right-to-Buy combines certainty, priority, and value.
With historic demand for tickets across all 104 FIFA World Cup 2026™ matches, securing access became increasingly challenging for fans worldwide. The Right-to-Buy offered an ideal solution, allowing collectors to secure exclusive access to matches well in advance while guaranteeing them the opportunity to purchase tickets at face value.
Instead of facing unpredictable availability or inflated resale prices, fans could plan their FIFA World Cup experience with confidence, knowing they had already secured exclusive access to match tickets at their original price. The success of the Right-to-Buy during FIFA World Cup 26™ established a blueprint with the potential to extend far beyond a single tournament.
How to Get Your Right-to-Buy on FIFA Collect
Long before the FIFA World Cup 2026™ opening match, Right-to-Buy holders had already begun planning their FIFA World Cup journeys.
Through drops, platform challenges, and the FIFA Collect Marketplace, users can purchase Right-to-Buys well ahead of the public ticket sales process, securing access to matches at attractive primary-market prices.
When the conversion window opens, users can convert their Right-to-Buys into Right-to-Tickets, which they can either trade on the FIFA Collect Marketplace or later assign and convert into official match tickets.
Sign up to FIFA Collect to stay up to date with everything related to Right-to-Buy and platform developments.
The Fans’ Response
Looking back, Right-to-Buys redefined how tens of thousands of fans accessed and experienced the FIFA World Cup™, the world’s biggest sporting event, setting a new standard for fan engagement through digital collecting.
It demonstrated how official digital collectibles can accompany fans throughout the entire lifecycle of a global tournament, from anticipation and planning to attendance and lasting memories.
FIFA Collect users embraced the Right-to-Buy from the very beginning, driving its outstanding success through record demand and later sharing enthusiastic testimonials after experiencing the FIFA World Cup 2026™ live.
How FIFA Collect Redefined World Cup Access via Right-to-Buy
The FIFA World Cup 2026™ marked a revolution in digital collecting and match access with FIFA Collect’s invention of the Right-to-Buy.
More than 100,000 fans have gained stadium access at the FIFA World Cup 2026™ using a Right-to-Buy, having secured exclusive access months in advance and under highly competitive primary-market pricing conditions.
What Is a Right to-Buy?
A Right-to-Buy is a digital collectible linked to an official FIFA ticket allocation that entitles its holder to purchase a ticket for a designated FIFA competition match during a dedicated conversion window.
Why Right-to-Buys Are a Game Changer
The Right-to-Buy combines certainty, priority, and value.
With historic demand for tickets across all 104 FIFA World Cup 2026™ matches, securing access became increasingly challenging for fans worldwide. The Right-to-Buy offered an ideal solution, allowing collectors to secure exclusive access to matches well in advance while guaranteeing them the opportunity to purchase tickets at face value.
Instead of facing unpredictable availability or inflated resale prices, fans could plan their FIFA World Cup experience with confidence, knowing they had already secured exclusive access to match tickets at their original price. The success of the Right-to-Buy during FIFA World Cup 26™ established a blueprint with the potential to extend far beyond a single tournament.
How to Get Your Right-to-Buy on FIFA Collect
Long before the FIFA World Cup 2026™ opening match, Right-to-Buy holders had already begun planning their FIFA World Cup journeys.
Through drops, platform challenges, and the FIFA Collect Marketplace, users can purchase Right-to-Buys well ahead of the public ticket sales process, securing access to matches at attractive primary-market prices.
When the conversion window opens, users can convert their Right-to-Buys into Right-to-Tickets, which they can either trade on the FIFA Collect Marketplace or later assign and convert into official match tickets.
Sign up to FIFA Collect to stay up to date with everything related to Right-to-Buy and platform developments.
The Fans’ Response
Looking back, Right-to-Buys redefined how tens of thousands of fans accessed and experienced the FIFA World Cup™, the world’s biggest sporting event, setting a new standard for fan engagement through digital collecting.
It demonstrated how official digital collectibles can accompany fans throughout the entire lifecycle of a global tournament, from anticipation and planning to attendance and lasting memories.
FIFA Collect users embraced the Right-to-Buy from the very beginning, driving its outstanding success through record demand and later sharing enthusiastic testimonials after experiencing the FIFA World Cup 2026™ live.
